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An International Style gem on Park Avenue.
Ludwig Mies van der Rohe with Philip Johnson, Seagram Building, 1956–58, 375 Park Avenue, New York (this replaces a video from 2011)
Note: In the video we call Le Corbusier a French architect, but he was born in Switzerland and became a French citizen in 1930.
[0:00] [music]
Dr. Steven Zucker: [0:11] I’m with Matthew Postal, who is an architectural historian. We’re on Park Avenue at 53rd Street, and we’re standing in front of one of the most important buildings in the history of architecture in the United States, Ludwig Mies van der Rohe’s the Seagram Building.
Dr. Matthew A. Postal: [0:18] It’s built between ’56 and ’58. Mies had been designing buildings of this kind since the 1920s, but he never had a chance to build an office building. It’s the first opportunity to see his ideas.
Dr. Zucker: [0:31] There was a lot that intervened. You have the war, the revolution in Germany. Mies was developing his ideas first in paper in the ’20s, as you said, and then you have the end of the Depression.
Dr. Postal: [0:40] He moves to the United States. He designs the campus of the Armour Institute.
Dr. Zucker: [0:45] Then he has this commission, [the] Seagram Building. Now, Seagram was a Canadian company. It’s a liquor company. It was perhaps the world’s largest liquor company at that time. They wanted to have their headquarters in New York.
Dr. Postal: [0:56] They decided to build a headquarters in the mid-’50s. They looked across the street, they were impressed by all the notoriety that Lever House had garnered.
Dr. Zucker: [1:05] Which was that first real modern icon to show up on Park Avenue.
Dr. Postal: [1:08] First curtain wall building in Manhattan. Charles Luckman, who had been one of the chief executive officers at Lever, had been trained as an architect and had left Lever to open his own firm. Luckman gets way past the preliminary drawings, there’s a large model.
Dr. Zucker: [1:23] Bronfman, who ran Seagram.
Dr. Postal: [1:25] The model is sitting in his office, his daughter, Phyllis Lambert, she was studying at Harvard in the School of Architecture and Design. She said, “Dad, that’s the most awful thing I’ve ever seen.” She says, “Dad, we’re going to go over to the Museum of Modern Art, and you’re going to speak to Arthur Drexler, the chief curator of architecture.”
[1:41] And Drexler said there were three choices. There was Le Corbusier — “too difficult to work with,” he said. There was Frank Lloyd Wright…
Dr. Zucker: [1:47] The obvious choice, the American.
Dr. Postal: [1:48] But too old, he was almost 90 years old. He suggested that they go with Ludwig Mies van der Rohe.
Dr. Zucker: [1:54] That’s what they did.
Dr. Postal: [1:55] Well, he’s built a relatively simple form, a bronze-clad slab of a tower.
Dr. Zucker: [2:01] OK, hold on a second, it’s bronze?
Dr. Postal: [2:03] It is bronze.
Dr. Zucker: [2:04] Sculptures are made out of bronze.
Dr. Postal: [2:05] That’s why I always say that this is not only one of the modern icons of architecture in New York, but it’s also one of the most classical buildings in the city.
Dr. Zucker: [2:14] You’re thinking classicism in terms of the ancient Greeks creating sculptures. This is a building that actually has a patina like a sculpture would. It’s not just a uniform dark brown-black. It’s actually got some subtlety to the color in really an enormously sophisticated way.
Dr. Postal: [2:28] It’s a little darker than it originally was, but imagine that each year, at least once a year, they rub it with oil so that it does not oxidize.
Dr. Zucker: [2:36] Oh that’s great. So it doesn’t turn green or red or what have you.
Dr. Postal: [2:40] Yeah. Mies really loved Greek architecture over all other things, and so he designed a building that is very symmetrical. It’s a very disciplined aesthetic. If you look at the various pillars that run across the front, they look vaguely like fluted columns.
Dr. Zucker: [2:55] That’s really interesting because they do have these vertical striations. It is a kind of fluting and in fact, the whole building is up on this platform. It’s almost like a Greek stylobate, as if we were looking at the Parthenon.
Dr. Postal: [3:06] Absolutely.
Dr. Zucker: [3:06] There’s a sense of proportion here that feels very classical, and it’s incredible to be able to say that despite the building’s height, because this is a big building, and the Greeks were working on a much smaller scale. The Romans were working on a slightly larger scale, but nothing like this.
Dr. Postal: [3:19] That’s the challenge. How do you distill the lessons of the ancients in a building that’s made of metal and glass?
Dr. Zucker: [3:26] Is that even an absurd project, to try to take an industrial culture and an industrial material and wed it somehow to buildings that are 2,500 years old?
Dr. Postal: [3:35] Mies would say no. The modern movement in architecture was always looking for some discipline. It was always looking to balance old and new, and this was one of the solutions that he found.
Dr. Zucker: [3:45] Let’s take a look at the building. It’s very clean. When you look up at it from below, it just soars. The term that comes to mind is, like, vertical velocity.
Dr. Postal: [3:53] Like an ascent.
Dr. Zucker: [3:54] We just rocket upward visually.
Dr. Postal: [3:56] Look carefully at the vertical mullions that are between the window bays, and they basically rise without interruption from the base of the tower to the top.
Dr. Zucker: [4:05] They’re not simple mullions. They look like I-beams. They’re girders.
Dr. Postal: [4:08] They serve no purpose other than decoration.
Dr. Zucker: [4:12] Decoratively, they make the surface so that it’s not flat. They give it some texture, they give it a little depth, and gives it a bit of a play of light.
Dr. Postal: [4:19] When the building was constructed, they talk[ed] about industrial materials and honesty and those kind of issues, but as time has passed, they recognize that it wasn’t beyond Mies to experiment with a little bit of decoration.
Dr. Zucker: [4:30] It’s decorative, but it’s a kind of decorative symbolism, isn’t it? Because the I-beam is the thing that’s actually holding the building up, but these are de-purposed. They’re reflecting what’s inside the building, the actual interior structure.
Dr. Postal: [4:41] Yeah. On a smaller scale.
Dr. Zucker: [4:42] I assume that inside they’re actually steel. They’re not bronze.
[4:46] We were talking about the classical a moment ago, and the Parthenon, for instance, was heavily decorated, so there’s no prohibition there, but it does seem to be a little bit anathema to the way that we generally think of Mies van der Rohe or we think of the modern movement as really wanting to strip away the unnecessary and the decorative, and yet he’s allowing for it.
Dr. Postal: [5:02] I think it’s a stereotype about modernism to think that it’s without any decoration.
Dr. Zucker: [5:07] Because there is actually gorgeous use of not only the bronze exterior, but the mosaics, marble, granite, and you’ve got these beautiful reflecting pools in front of the building.
Dr. Postal: [5:15] Based on a kind of square foot budget this is one of the most expensive buildings of its time because of the materials. Bronze costs a great deal more than aluminum.
Dr. Zucker: [5:23] It’s a fortune. It’s mostly copper.
Dr. Postal: [5:24] Look at the travertine that the elevator banks are wrapped in.
Dr. Zucker: [5:28] When you look at those elevator banks, and there are four of them, they actually move past the glass membrane that encloses the lobby. The glass is like a soap bubble, and they’ve pushed through it.
Dr. Postal: [5:37] I think they give the building real solidity.
Dr. Zucker: [5:40] That’s what visually holds it up.
Dr. Postal: [5:41] Also it makes reference back to the ancient Romans because that’s Roman travertine. So again, Mies is constantly referencing antiquity.
Dr. Zucker: [5:49] The building is really not using much of its footprint. The building is really deeply set back on Park Avenue.
Dr. Postal: [5:53] About as far back as it could, although it has a couple of smaller additions in the back. When Mies was asked, why did he set the building back so far, he said that he wanted to pay respect to the Racquet and Tennis Club directly across the street. That he did not want to overwhelm that great Italian palazzo by McKim, Mead & White.
Dr. Zucker: [6:12] It’s actually one of the great buildings in New York. This is quite an intersection. You have Lever House, Tennis Racquet, and you’ve got Seagram. It’s a hell of a triumvirate.
Dr. Postal: [6:18] I think he wanted to create a corridor for his building to be viewed. I think by coming up those steps at the end of the plaza and looking up at the building, it provides an architectural experience that people don’t often have in New York.
Dr. Zucker: [6:32] There’s something else here. It feels like this is a public space, a place where people gather, and in fact, as we’re here, there are people who walk and stop and talk. There are people sitting by the reflecting pools, and it becomes a kind of a social space.
Dr. Postal: [6:42] He kept the seating at the edge to a minimum. There never appears to have been any intent to encourage people to stay here.
Dr. Zucker: [6:51] That’s an interesting issue. One of the faults that is found with modernism is its antiseptic quality, its coldness, its lack of humanity in human scale. Do you think that Mies has created something that allows us to occupy it comfortably, or is this something that is alienating in some way?
Dr. Postal: [7:06] I think it depends where you come from.
[7:08] [music]
| Title | Seagram Building |
| Artist(s) | Ludwig Mies van der Rohe |
| Dates | 1956–58 |
| Places | North America / United States |
| Period, Culture, Style | Modernisms / International Style |
| Artwork Type | Architecture / Skyscraper |
| Material | Glass, Steel |
| Technique | Steel framing |
Mark Lamster, “A Personal Stamp on the Skyline” in The New York Times, April 3, 2013
Watch the 1958 video of the Seagram Building’s construction, courtesy of Hagley Digital Library
Read about Phyllis Lambert (daughter of Seagram’s head Samuel Bronfman and director of planning for the Seagram Building project) and her recollections on the design and construction of the building in Mark Lamster, “A Personal Stamp on the Skyline” The New York Times, April 3, 2013
Learn more about Ludwig Mies van der Rohe from MoMA
Learn about Lever House, designed by Skidmore Owings and Merrill in 1950-52 and which sits across the street from the Seagram Building on Park Avenue
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Key points
More to think about
Consider the question posed in the video: has Mies created a building and space that allows us to occupy it comfortably or is this something that is alienating and cold, perpetuating the stereotype of modernist architecture? Recognizing that you may not have been around or inside the Seagram building, use evidence from the video and pictures of the building linked below as well as your own experience of architecture in your community or in places you have visited as you consider this question.
