Getting on the “Electronic Super Highway”
In 1974, artist Nam June Paik submitted a report to the Art Program of the Rockefeller Foundation, one of the first organizations to support artists working with new media, including television and video. Entitled “Media Planning for the Post Industrial Society—The 21st Century is now only 26 years away,” the report argued that media technologies would become increasingly prevalent in American society, and should be used to address pressing social problems, such as racial segregation, the modernization of the economy, and environmental pollution. Presciently, Paik’s report forecasted the emergence of what he called a “broadband communication network”—or “electronic super highway”—comprising not only television and video, but also “audio cassettes, telex, data pooling, continental satellites, micro-fiches, private microwaves and eventually, fiber optics on laser frequencies.” By the 1990s, Paik’s concept of an information “superhighway” had become associated with a new “world wide web” of electronic communication then emerging—just as he had predicted.
Nam June Paik, Electronic Superhighway: Continental U.S., Alaska, Hawaii, 1995, fifty-one channel video installation (including one closed-circuit television feed), custom electronics, neon lighting, steel and wood; color, sound, roughly 15 x 40 x 4′ (Smithsonian American Art Museum, © Nam June Paik Estate)
From Music to Fluxus
Paik was well-positioned to understand how media technologies were evolving: in the 1960s he was one of the very first people to use televisual technologies as an artistic medium, earning him the title of “father” of video art. Born in Seoul in 1932, Paik studied composition while attending college in Tokyo; he eventually travelled to Germany, where he hoped to encounter the leading composers of the day. He met John Cage in 1958, and soon became involved with the avant-garde Fluxus group, led by Cage’s student George Maciunas. Explain Fluxus.
Following the example of Cage’s oeuvre, many of Paik’s Fluxus works undermined accepted notions of musical composition or performance. This same irreverent spirit informed his use of television, to which he turned his attention in 1963 in his first one-man gallery show, “Exposition of Music—Electronic Television,” at the Galerie Parnass in Wuppertal, Germany. Here, Paik became the first artist to exhibit what would later become known as “video art” by scattering television sets across the floor of a room, thereby shifting our attention from the content on the screens to the sculptural forms of the sets.
The father of video art
According to an oft-cited story, on October 4th of that same year, Paik purchased the first commercially-available portable video system in America, the Sony Portapak, and immediately used it to record the arrival of Pope Paul VI at St. Patrick’s Cathedral. Later that night, Paik showed the tape at the Café au Go Go in Greenwich Village, ushering in a new mode of video art based not on the subversion or distortion of television broadcasts, but on the possibilities of videotape. The evolution of these tendencies into a new movement was announced by a 1969 group show, “TV as a Creative Medium.” Held at the Howard Wise Gallery in New York, the show included one of Paik’s interactive TVs, and also premiered another one of his collaborations with Moorman.
TV as a Creative Medium
For Paik and other early adopters of video, this new artistic medium was well-suited to the speed of our increasingly electronic modern lives. It allowed artists to create moving images more quickly than recording on film (which required time for negatives to be developed), and unlike film, video could be edited in “real-time,” using devices that altered the video’s electronic signals. (Ever the pioneer, Paik created his own video synthesizer with engineer Shuya Abe in 1969.) Furthermore, because the image recorded by the video camera could be transmitted to and viewed almost instantaneously on a monitor, people could see themselves “live” on a TV screen, and even interact with their own TV image, in a process known as “feedback.” In the years to come, the participatory nature of TV would be redefined by two-way cable networks, while the advent of global satellite broadcasts made TV a medium of instant global communication.
The nation electric
The states are firmly defined, but also linked, by the network of neon lights, which echoes the network of interstate “superhighways” that economically and culturally unified the continental U.S. in the 1950s. However, whereas the highways facilitated the transportation of people and goods from coast to coast, the neon lights suggest that what unifies us now is not so much transportation, but electronic communication. Thanks to the screens of televisions and of the home computers that became popular in the 1990s, as well as the cables of the internet (which transmit information as light), most of us can access the same information at anytime and from any place. Electronic Superhighway: Continental U.S., Alaska, Hawaii, which has been housed at the Smithsonian American Art Museum since 2002, has therefore become an icon of America in the information age.
While Paik’s work is generally described as celebrating the fact that the “electronic superhighway” allows us to communicate with and understand each other across traditional boundaries, this particular work also can be read as posing some difficult questions about how that technology is impacting culture. For example, the physical scale of the work and number of simultaneous clips makes it difficult to absorb any details, resulting in what we now call “information overload,” and the visual tension between the static brightness of the neons and the dynamic brightness of the screens points to a similar tension between national and local frames of reference.
Nam June Paik, Electronic Superhighway: Continental U.S., Alaska, Hawaii at the Smithsonian American Art Museum
Nam June Paik, bio and collection of the Smithsonian American Art Museum
Nam June Paik, TV Garden at the Guggenheim
Nam June Paik from the National Endowment for the Arts
Nam June Paik archive at the Smithsonian American Art Museum
Nam June Paik from the Asia Society
Electronic Superhighway – American Experience in the Classroom (The Smithsonian American Art Museum)
Melissa Chiu and Michelle Yun, eds., Nam June Paik: Becoming Robot (New York: Asia Society Museum, 2014).
John G. Hanhardt and Ken Hakuta, Nam June Paik: Global Visionary (Washington, D.C.: Smithsonian American Art Museum, 2012).
John G. Hanhardt and Jon Ippolito, The Worlds of Nam June Paik (New York: Guggenheim Museum, 2000).